When you’re running a business, your most important goal should be wanting to generate leads in order to boost your sales. This can be harder than it sounds, however, when you take into account all of the different tactics other companies are using to try and persuade consumer traffic to their website. If you want to stand out and look like a pro in the lead generation game, here are some creative, proven methods for boosting your marketing strategy and receiving the best results.
Minimize the Available Options
For a customer visiting your website, it can be much easier to simply see one call-to-action and follow it, as opposed to seeing a variety of choices for how to proceed and inevitably getting confused enough to not take action on any of them at all. This is what makes offering fewer choices so successful. Simplify the route you want your customer to take on your brand website, and present a clear path with which to make your sale. Adding in excess variables only hinders your ability to acquire your customers’ purchases, so why make it difficult when it doesn’t have to be?
Offer Explainer Videos for Transparency
Trying to sell your product or service to a new consumer relies on being straightforward with your approach. If your potential customer reaches your website, peruses your content, and he or she is still confused by what you’re selling, then you’re less likely to gain the customer’s business. Be as direct and informative as possible with your content for greater lead generation. Offer a clear and transparent explainer video for your brand that’s easily understandable and easily shareable to others across social media. This not only creates less confusion and wariness with your potential consumers, but it also shows that your brand is willing to be upfront and accessible to their needs without any insincere, sales gimmicks.
Clarify Your Brand’s Message Through Your About Page
New customers are looking to understand what your business sells, who you are, and why you’re selling what you’re offering them. In order to maintain the same goal for transparency, improving the state of your company’s “About” page can go a long way in expressing your mission, defining your values and principles as a brand, and enticing consumers to trust in what you’re selling to them.
Lead generation doesn’t have to be a tricky prospect. It simply requires reconsidering your marketing strategy and learning how to advertise your brand with methods like these that are both simple and effective at attracting incoming consumers. Contact WHW Capital to learn more about generating leads through digital marketing.